How to create custom homepage for woo commerce storefront theme?

I am new to wordpress theming, including woo commerce. I see in the storefront theme, the homepage is really cool:

How to create custom homepage for woo commerce storefront theme?

Upon installing this theme, I still don’t know how I can create that custom home page. As far as I know is, I can use the Shop page as the homepage. But what if I want to create a custom static homepage like shown in the theme selector for Storefront?

Do I have to purchase the extension? Or, how do I create one myself?

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